Pontiac taps into sex appeal for Solstice effort,
Interactive campaign being run with Maxim online lures 16,000 to flirt with model and win a car
Two months after an explosively successful brand integration of the Pontiac Solstice Roadster in an episode of NBC's "The Apprentice," an innovative online promotion is generating superior results.While "The Apprentice" plug generated 1,000 advance orders for General Motors Corp.'s Solstice at pontiac.com in 41 minutes, an interactive ad at laddie-title Web site maximonline.com/pickmeup racked 16,000 registrations in a...
Maxim Online THEY BE GIANTS,
` SHADOW OF THE COLOSSUS' IS BEAUTIFUL, CRAFTY
``Shadow of the Colossus'' Sony; PS2; $50 ESRB Rating: Teen (13 and older) ***** With an avalanche of games arriving in game stores almost daily this time of year, a few smaller, unassuming gems inevitably get lost in the holiday shuffle. ``Shadow of the Colossus'' is one such gem.This is, without a doubt, the strangest, most beautiful game I've played this year. The disc tells the fairy tale-style story of a man-boy...
Maxim Online Virtually you Made-to-order computer images let cyber shoppers try before they buy
IMAGES COURTESY OF MY VIRTUAL MODEL AND CROSSING POINTE The basic virtual computer image of free-lance writer Robin Suttell, top left, was created on "My Virtual Model" Web site, based on her measurements and a description of her features. The images give Suttell an idea of how she will look in the following outfits and whether the lengths of the pants and skirts suit her taste. She is seen in: a wrap dress, top right; a sleeveless top and capri pants,...
Maxim Online KICKING BUTT,
`MATRIX' THE GAME FINALLY ABLE TO GRAB YOU
``THE MATRIX: PATH OF NEO'' Atari; PS2; $50 ESRB Rating: Teen **** Hard to believe that two years have elapsed since the final ``The Matrix'' movie was in theaters, dashing the dwindling hopes of even the most die-hard fans, including me.Though the first film was a heady mix of sci-fi and kung fu cinema, the last two were inscrutable wastelands of nonsense.If you think those final two films were bad, the video game based on...
Maxim Online PAGE SIX
HOLLYWOOD SWEATS P.I. CASE TWO Hollywood lawyers have copped pleas and are singing like canaries now that the FBI is wrapping up its three-year wire-tapping probe of private eye Anthony Pellicano ,sources say. The tough-talking detective - who s been in jail since 2003 after he pleaded guilty to possession of guns,grenades and explosives - is expected to be indicted again next month on charges of illegally tapping phone lines. John Connolly ,who covered the Pellicano case for Vanity Fair and is...
